Physician websites are usually filled with basic contact information, directions, and usually a picture of the doctor.
Once you’re ready to move beyond the basics, a testimonial page is a great place to add something unique that I guarantee is being underused in your market.
Potential patients want reassurance that they’re making an intelligent choice in a physician who’s been trusted by others.
That’s where the most powerful marketing tool known comes in.
Four reasons why you should include testimonials on your physician website
1 – It’s more powerful when others sell you
Promoting yourself is an essential part of the successful physician’s practice these days – and patients want to believe what you say.
But the opinions of the customer often have a more powerful influence over prospective patients than your own pontifications.
2 – They highlight what you do
A set of testimonials and comments from patients with common problems reassures visitors to your website that you have expertise and experience; you’re not just theorizing.
It’s yet another outlet for promoting your chosen procedures, areas of expertise, or particular skill.
3 – Testimonials are evergreen
It’s nice to have a continuous stream of constantly updated testimonials and comments from raving fans.
But a solid testimonial about a common area of expertise in your practice can be helpful for many years, helping to chisel in stone the effectiveness of your treatments and methods.
4 – They help patients see their results in advance
Part of successful treatment is managing expectations and giving patients a glimpse of what life is like after treatment.
Well-done testimonials from patients similar to your website readers draws them in, lets them feel that you are empathizing with them, and forms an early bond with your practice.