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Four Tips To Create Smoother Online Promotional Videos For Your Practice
Posted in Video
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Physician Websites Need A Testimonial Page
Your patients are talking
Posted in websites
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Avoid Overpaying for Reputation Management Services For Your Practice
In a recent article in Crain’s New York Business, Cara Trager reports on three professionals who have recognized the importance of online reputation in their practices.
You don’t have to spend the money they did to successfully manage your online reputation for you or your practice.
Posted in doctor rating sites
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Image Ads Versus Direct Response Ads For Your Practice
This gallery contains 8 photos.
In a recent email Quick Tip, I discussed the difference between image ads and direct response ads for your practice. Here are some examples. Image Ads Direct Response Ads
Can Patients Find You Online? Find Out With This Simple Test
The Haystack of Search Results
Use this simple test to find out if it’s easy for patients to find you when searching online for you or your practice. All you need is a browser and an internet connection!
Posted in Patient Searchers
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Google Web History Privacy For Doctors
You only have a few days to shut off access to a very personal part of your online activity. Google changes its policy on March 1st, 2012. Learn how in this video.
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Posted in Digital Life
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Fewer Patients Looking For Health Information
Patients find us by looking for solutions to their health problems. We like to envision a patient with a problem we treat quickly finding us either by searching online or asking friends who they would go to see.
What happens if that process never takes place?
A recent survey indicates patients are not even looking for health information at the same pace they used to.
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Posted in Patient Education, websites
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