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Reach Patients

hand holding a card with WIIFM on itUltimately you are in control of and take responsibility for the content on your practice’s website; whether you write it yourself or pay someone else to do so. Creating content that patients will find valuable and interesting is quite easy if you know this secret…

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keys on a keyboardWriting articles for your website is the highest-yield practice promotion activity you can do. I’ll show you some easy ways to get started.

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taking-control

Have you completely delegated your marketing to another person or group? Here are some practical ways you can take back some control and avoid embarrassment.

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trafficHere’s an example of how I got a surge in website visitors using a timely blog post.

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Discover what physician rating site is now appearing in the most important Google search results for your practice.

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three video cablesDo your competitors have video on their websites? You can quickly start marketing your practice with video using these ideas. Here’s how to get started.

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video camera against green background

Image Credit: ZapTheDingbat on Flickr

Captions, subtitles, and transcripts for YouTube videos can be powerful additions to your marketing efforts. I’ll explain why this is an important component of your YouTube promotion strategy.

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